This exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richard Cope, senior trends consultant at Mintel, as they discuss the do’s and don’ts of sustainable marketing. Watch on-demand to understand how to make purpose profitable, how to avoid the risks of greenwashing and check out our live Q&A session from the day.
Discover more resources to boost your marketing strategy on the CIM Sustainability Transformation Hub: https://www.cim.co.uk/sustainable-transformation-hub/
Innocent Drinks UK: https://www.innocentdrinks.co.uk/
Mintel: https://www.mintel.com/
#sustainability #marketing #strategy
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